Large truck turns heads with cool 3D image that promotes Coca-Cola Zero Sugar in Germany.
Trailer features a giant Coke Zero bottle appearing to float inside a frosty, ice-filled container, making it look like the entire truck is a refrigerated case.
Cleverly using the truck’s shape, creative 3D design makes the bottle seem massive and refreshingly cold.
German tagline “Echt groß. Die Coke Zero.” (“Really big. The Coke Zero.”) drives home the larger-than-life message.
