Placed on the roof of a city bus, the message “don’t jump” is deliberately positioned to be visible from above.
The “Don’t Jump” bus ad by CareerBuilder.com is a darkly clever example of ambient marketing.
Specifically targeting stressed-out office workers who might be staring down from high-rise buildings, daydreaming of escape.
Using the stark phrase to both catch attention and promote the idea of changing jobs instead of losing hope.
Don’t Jump Bus turns urban despair into a job search call-to-action from careerbuilder.com.
Brilliant use of overlooked space on top of the bus.
