Salzburg Zoo. The promotion “More than Zebras.”
Objective: Developing an economical yet attention-catching promotion idea for the Salzburg Zoo.
Concept: Traditional zebra crossings replaced with a new version belonging to the animal kingdom: “tiger crossings”.
Yellow stripes painted across the streets indicate pedestrians right of way in different places of the city of Salzburg.
Accompanying text: More than zebras. Salzburg Zoo.
Target Audience: Men, women, children, families, tourists and locals – in a nutshell: everyone who stays in Salzburg.
